Is Your Website Working Against You?
Let’s talk for a moment about your existing website design. It’s important to remember, or understand the elements that can make or break the effectiveness of your online landscape. An unappealing or poorly built website will do more to hurt your business than help it. If you are getting ready to launch or develop an online presence audit your ideas by comparing your website to the list of 4 essential elements below.
Why is Website Design so Important?
Website design is not only something we love to help our customers with, but it is truly something we just love to do. A successful website works in harmony with your business to push and pull more customers in and through your door. When a website starts working for your business online it creates a tremendous amount of value for the 81% of customer that research online before they buy. The goal is to help them find you.
What is Your Website Design Saying About Your Business?
It goes without saying that your website offers one of the most crucial opportunities to deliver an engaging professional experience. This means that it must be more than just exist—it must also allow your customers to immerse themselves in your brand, while simultaneously providing a great user experience. Let’s break down the 4 essential elements and determine if your website design needs a minor update or a serious overhaul.
A site must be visually appealing, polished and professional. Remember, it’s reflecting your company, your products and your services. Your website may be the first and only impression a customer obtains from your company. A nicely designed, current and well thought out website is far more likely to generate a positive experience and keep visitors on your site longer once they arrive.
Great website design does make a difference. If you settle for a dull and templated looking website you are telling customers your business is plain, boring and just like everyone else. Don’t miss the opportunity to make an impact. Great web design can remove barriers, create buying decisions and have your small business really stand out!
A critical, but often overlooked component of a successful website is its degree of usability. Your site must be easy to read, navigate, and understand. This may sound like a simple concept, however sadly this is not always the case.
Usability extends to keeping your website simple and well organized as well as having fast loading pages, a consistent layout with prominent and logical navigation. It is important to give users a sense of direction and to keep them from feeling lost.
Don’t forget to test your site on many different platforms and search engines. (Apparently not everyone uses Google…)
The next two elements really need to go hand and hand. Along with deliberate style, your site must have substance. Remember, your customer is looking for information that will help them make a decision, so it should be informative, relevant and easy to find. This is a great opportunity to increase a visitor’s confidence in your knowledge and competence.
Displaying this content correctly, be it on a various pages or in a blog can be tricky. Here are a few best practiced items to keep in mind:
- No-one wants to be slapped in the face with a full page of words.
- Content is key, not just for your website design but also for the powerful ability to be used to find your website amongst the masses.
- Keep the 80/20 rule in mind at all times. This means 80% helpful and educational 20% company promotion.
- Focused keywords– a well written blog will naturally incorporate the necessary keywords you want your page to rank in a search for. Refrain from keyword density that search engines see right through.
Always remember that you are building your content and website design for the user, not the search engine. However, without the search engine most customers won’t be able to find you. SEO is powered by your website’s great content and focused on growing organic (non-paid) search engine results. This optimization includes both the technical and creative elements required to improve rankings, drive traffic, and increase awareness by search engines.
- Use CSS for layout, positioning and animation
- Keep your HTML code clutter-free
- Make links descriptive and use your keywords in the link text
There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.
Establishing and maintaining a web presence is incredibly easy today, you just need the right partner. What are some of your favorite websites and why?