Don’t be afraid to catch some viral marketing.
On the Internet, viral marketing is any marketing technique that induces web sites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message’s visibility and effect (thanks Tech Target). No, it is not a disease. In fact viral marketing is a great way for a small business to get some great marketing exposure for very little expense.
You have to admire the perseverance and grit of a virus. It has a way of living in secrecy until it is so numerous that it wins by sheer overwhelming numbers. It piggybacks on other hosts and uses their resources to increase its overall impact, good and bad. A virus just replicates, again and again with increasing power, doubling with each interaction. A virus population is primed to explode.
Why do marketers talk about viral marketing?
It is pretty simple, viral marketing describes any strategy that begs people to share the marketing message to others, nurturing the potential for exponential growth in the brand message’s exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, millions and beyond for years.
Off the Internet, viral marketing has been referred to as word-of-mouth, creating buzz, leveraging media, and network marketing. I am sure we have all tried a few, if not all, of these and seen mediocre success. Why? because in order for these items to be truly helpful and successful for our businesses they require continued work to develop. Work building relationships, continued effort to maintain, and a desire to chase down each and every opportunities. Doable? Yes. But there is also a way to do it easier.
On the Internet it’s called viral marketing because it tends to breed and grow on its own. Like tiny ripples spreading out ever farther from a single pebble dropped into a pond, a carefully designed viral marketing strategy ripples outward extremely fast.
Viral Marketing Alternative
Just like with any marketing campaign some viral marketing strategies work better than others. Many business try and don’t seem to reach viral status. While still others are able to leverage creative, message, and paid reach to succeed at achieving the business goals they set.
Viral marketing is useful as a stand-alone marketing tool or as a part of a larger campaign that uses many different assets to achieve success. This marketing opportunity is especially attractive to smaller businesses because viral marketing can be a cheaper alternative to traditional marketing efforts.
Can you achieve viral marketing success?
There is a common misconception that viral marketing depends on the ability to create something extremely popular. In reality, a successful viral marketing campaign rests more on understanding how to connect with specific demographics by presenting them with valuable content.
How well do you know your product and your demographic. What are they watching, sharing, and pinning? What makes them stop scrolling and pause? If you can answer these questions you can create a way to creatively place your brand in the spotlight.
Viral marketing is a customer-focused approach
So the first step is to identify the target demographic for your product. Do your homework. Once you know what the target demographic wants, and how they communicate, then you can begin creating content those people will want to share.
Viral marketing is a continual, interactive process of organic reach and paid boosting. A viral campaign shouldn’t simply be launched and let be to run its course. Viral campaigns, succeeded because they grow along with the interest in the product they produce. They need adjusting, updated creative and continued attention to propel it into viral status. How big is up to you and your business goals.
A word of great advice from Blendtec marketing director and brain behind the epic “Will it Blend” viral marketing campaign said, “..just because you can do a social viral video or try to make a viral video doesn’t mean you should. You have to make sure that it’s inline with your brand, with your strategy, with your goals, with your objectives, and once you line all of those up, then put that tactic into place and have some fun with it.”
Viral marketing campaigns involve Internet assets
Any company that wants to succeed in viral marketing needs the services of a skilled web designer to create websites and other online materials. If you are in need of any web design or creative help just let us know. Share your favorite viral marketing campaign below