Free website –Sounds good to your ears right? If you go to Google and type “Free website designs near me”, you will find hundreds of companies offering free web hosting, website design and website development without costing you an arm and a leg. But here’s the question, are they really worth it? Well, they are
For a small business or brand, crisis management can also include dealing with unhappy or uninformed customers online. A small brand may not deal with large scale disasters just because they don’t have the reach or exposure a larger brand has. But a few angry people online can be as damaging to a small fragile reputation.
Offline we call it word of mouth or network marketing, but on the Internet, we call it viral marketing! Viral marketing is any marketing technique that begs web sites or users to pass on a marketing message creating exponential growth in the message’s visibility and effect.
Gone are the days of silent struggles or complaints. Frustrated consumers have found a voice and turned the tables on businesses everywhere. Consumers don’t expect the business to always be perfect; they understand that things happen. They just want them to care, and make things right. Take a look at the differences in social media branding between Zappos and Shoebuy.com.
It goes without saying that your website offers one of the most crucial opportunities to deliver an engaging professional experience. The goal is to help them find you. The challenge is, well, you. Or more accurately your website and its appearance, usability, content, functionality, and optimization.
SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. Think about that for a moment. Non paid search engine results. This is the place where your small business owner ears should perk up. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.