Businesses need promotional mateials services for products as a cost-effective means of reaching out to more potential customers. Even established global players resort to this marketing strategy. For small businesses like startups, promotional products help cut their marketing budget and still draw people’s attention.
Sageworld.com has listed some interesting stats about the use of promotional products:
Many small enterprises can only dream of an advertising campaign of a large scale, spreading all over the divergent media. But they can still achieve their marketing goals with low-cost promotional products campaign.
Most of the manufacturers of promotional aids for products keep the prices very low for mass distribution. Even though prices are low, the impact is high on the recipients.
According to Sageworld.com, mugs, in particular, are effective advertising as 57% of people were able to recall the advertiser on a mug. The products thus deliver a great value for your investment. You will win your customers with a simple giveaway.
Brand recognition implies that the consumers can identify your company and its products or services immediately when they spot your logo. For example, people can immediately recognize McDonald’s fast food business upon seeing its yellow arch.
Your gift of promotional items to the customers helps them in remembering and recognizing your business. This is one of the key reasons to distribute promotional items. The gift remains in their homes and offices or cars for a long time, reminding them of your company. In fact, consumers hang on to promotional products for on average of 6.6 months.
Next time, when they see your logo, they will instantly remember the branded gift and experience with your business.
An advertisement on TV or billboard passes through your eyes immediately in a few seconds. But, gift items are in use for most of the time and are in front of eyes. For example, the consumers will will sip from your tea or coffee mug more often. Such freebies are an excellent way for increasing your business exposure on daily basis.
Business cards introduce your company and its products to the consumers. Your promotional products also function more or less in the same way but with better results. When distributing your gift items related to your business and industry, you are actually introducing your business to the potential consumers.
Remember the promotional aids giveaways also have your contact information just as business cards have. The gift items have your company logo, images and a slogan depicting your business message. The tangible branded product thus works as a useful business card that the consumers can use daily.
Promotional products should also work as part of your social media campaign. For example, print your QR codes on a promotional bottle. Or put hashtags on t-shirts or other items.
Your customers should be purchasing your company’s products frequently when needed. Marketers spend many resources to build a solid base of loyal customers. They can use promotional products to drive customer loyalty in a short period.
Make sure that your promotional merchandise is of high-quality standards, innovative and well planned. People will associate premium quality of the gift items with your quality of business. This will help a lot in keeping the first time buyers of your products forever.
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